less beige, more progress
rethink products + experiences
unstick projects + teams

a director + coach
understand changing behaviour
grow original ideas
build team momentum

I work with organisations to unlock bold growth, by making the everyday work better. Digging deeper into people’s behaviour - to understand what they need next. Bringing simpler ways to research, design and deliver original products, services and experiences. Coaching teams to change habits, to deliver changes customers love.

When things get stuck in the middle, we can bring fresh momentum. Going beyond day-to-day optimising. Avoiding being like everyone else. Bringing bolder human creativity, whilst AI works for us.

And to grow boldly, we need to respond with confidence to those changing customer behaviours, new technologies, ambitious sustainability goals, and fresh competition.

But suddenly we can have a load of projects. Competing goals. Obstacles. Things can slow down, get stuck or watered down. We’re seduced by new tech to generate more data, more prototypes.

I challenge and support people to pinpoint the ideas and innovations that will matter most. To make them real. To get experimenting - so we find evidence of which ones customers really value.

I’ve delivered £100m+ revenues and £1bn growth plans - bringing imagination, design thinking, behavioural insight, creative tools, a commercial mindset and human coaching. Let’s talk about what’s next.

“Rich encourages teams to think big, creating energy to test ideas + break through silos to deliver results”