make growth simpler
rethink products + experiences
unstick projects + teams
a director + coach
for original human ideas
made with creative tech


“Rich encourages teams to think big - creating energy to test ideas, breaking through silos to deliver results”
simpler plans, fewer projects, from clearer insights
proposition, product, service design + delivery
building team capabilities + individual coaching
brand strategy, communications + futures speaker

consumer tech | retail | health + fitness | food + drink | digital content | transport | sustainability

I work with organisations to unlock bold growth plans. Projects that sometimes get stuck. Bringing fresh ways to research, design and deliver new products, services and experiences. Coaching teams to change habits, to deliver the changes customers will love.

It’s in our nature to want to grow. To thrive.
People want to grow. Business. Economies.

So we’re always adapting. To changing behaviours, new technologies, ambitious sustainability goals, fresh competition. Our talented colleagues bring fresh ideas.

But then suddenly we have a whole load of projects. Competing goals. Obstacles to change. And things can slow down, get stuck.

I challenge and support people to unlock the ideas and innovations that will matter most. To make them real.

The ones we prove customers will value, even love.

I bring imagination, design thinking, creative tools, experiments, a commercial mindset & human coaching. New ways of thinking and working. So we all grow.