I work with organisations to unlock bold growth by making the everyday work better. Digging deeper into people’s behaviour - to understand what they need next and why. Simpler ways to research, design and deliver original products, services and experiences. Coaching teams to change habits, to deliver changes customers love.
We need to go beyond day-to-day optimising. To avoid being like everyone else. To let AI support our work, whilst we bring bolder human creativity - and bigger leaps forward.
So to grow, we adapt. To changing customer behaviours, new technologies, ambitious sustainability goals, fresh competition.
But suddenly we can have a load of projects. Competing goals. Obstacles. Things slow down, get stuck or watered down. We’re seduced by new tech to generate more data, more prototypes.
I challenge and support people to pinpoint the ideas and innovations that will matter most. To make them real. To find evidence of which ones customers really value.
I bring imagination, design thinking, behavioural insight, creative tools, experiments, a commercial mindset and human coaching. New ways of thinking and working. Better ways to grow,
“Rich encourages teams to think big, creating energy to test ideas + break through silos to deliver results”
