a career delivering innovative propositions for brilliant brands
a belief that to make bold futures, we’ll also need to change the way we work - so we’ll need the confidence to change our habits
Rich is a growth catalyst, with a knack for helping people turn innovative ideas into tangible success. As a trusted adviser to senior leaders and a supportive partner for teams, Rich brings a refreshing approach to growth - that's both pragmatic and imaginative.
With a career working on the inside of famous brand organisations, leading specialist innovation companies, working with startups and scale-ups, Rich has a rare combination of creative thinking, practical product and service design, and experience delivering in market.
Rich works with brilliant brands, global legends or scaling up pioneers - employers and clients include T-Mobile, Beavertown Brewery, Boots/Walgreens, Orange, Giffgaff, Barclays, Cupsmith Coffee, Ketchum/Omnicom, Arla Foods, Fidelity, Deutsche Telekom, Be.EV charging, Atkins & Transport for Greater Manchester.
What sets Rich apart is his ability to seamlessly blend strategic vision with practical execution, all whilst nurturing the human element of innovation. As a trained coach, Rich doesn't just craft strategies; he helps to build ambition, talent and confidence within teams.
He rolls up his sleeves and dives headfirst into the challenge, employing agile innovation, lean startup principles, and design thinking to swiftly prototype and scale new products and services with your teams.
He's the secret ingredient for leaders who've grown weary of off-the-shelf solutions, or dependence on big teams from outside - and are eager to tap into the latent potential within their own ranks.
A little bit obsessed with customers’ behaviour, and their real needs, Rich's approach ensures that new initiatives are not just innovative, but also commercially viable - turning £100 million pipe dreams into reality and spotting big opportunities in unexpected places.
His commitment to continuous learning and adaptation truly sets him apart from the pack. His extensive studies in marketing, economics, behavioural science, design, data analytics and sustainability underpin his approach to innovation and growth strategy. By integrating creative interests, diverse perspectives and cutting-edge technologies, Rich crafts strategies that not only meet but exceed organisational goals.
Whether he's re-energising stalled projects or coaching teams through transformational change, Rich brings a unique blend of empathy, expertise, and practical know-how to every challenge. Drawing inspiration from his experiences across 50 countries, he offers a global perspective that proves invaluable for businesses navigating complex market landscapes.
For executives and founders feeling frustrated with the status quo, Rich is the ally you want when it's time to shift gears and accelerate towards transformational change, leaving a lasting impact on both businesses and the people within them.
A fan of big landscapes, creative design and bold architecture, Rich has been fortunate to travel to over 50 countries, including running, cycling and motorcycling in Africa, Asia, Europe, North & Central America. He’s an optimistic and inconsistent brewer, baker and barista. Recent illness and injury prompted an embrace of strength training and leading a local mental fitness group - because reinvention is always a strong move.
“Rich’s guidance of both the process and the thinking was exceptional - consistently striking the right balance between challenge and support, creativity and pragmatism.
As a client I found the scrutiny of our thinking and the provocation to make this stronger invaluable throughout.
Dave Robinson,
Customer Value & Analytics Director,
£1bn retail growth programme”
“Rich combines a deep sense of empathy with a laser sharp ability to listen - and adds to that a clearly structured and practical coaching approach.
He created the space for me to reflect and develop my ideas, while also guiding me through a series of very effective exercises - both verbal and visual.
I gained new insights and deeper levels of understanding about my habits, how I see situations and how I react to them. I immediately sensed a shift in my behaviour.
I would highly recommend Rich’s coaching to anyone who wants change and to make their life better.
Anja Keuppers,
TV journalist, DW
Germany’s international news channel”