How to behave like a startup:
How might we find younger customers, with a different challenger bank?

“Everyone in our market is launching challenger brands, using new tech platforms. We’re an established player, how might our marketing, product and commercial team create a unique proposition to attract younger customers, and how can we test it before we invest too much?”

Rich designed and led a project to explore the potential of a brand owned by the business, which had been a much-loved pioneer of online savings in the 1990s.

We introduced new research techniques - to uncover how people spend and save, rather than asking them what they think about banking.

It resulted in a prototype digital proposition that gathered people’s ambitions for their life in ‘+10’ years’ time, information on the current finances, and mapped out a plan to get there - that adapted with their changing priorities and circumstances over time.

digital finance

product + service design