How can we secure funding to scale a sustainable EV startup, by introducing lean innovation research, product prototyping and brand design?

“Lots of large companies have bold net zero targets - including switching to electric vehicles. How can our startup team make the transition to fleets of EV vans work, when many drivers’ homes don’t have off street parking to charge overnight?”

What if a van driver could pick up a giant battery pack on the way home, charge overnight inside the vehicle, and return the pack to a hub on the way to work the next day?

Rich partnered with this startup founder to define the customer experience, full service design, proposition and a refreshed brand - ready to pitch in the business-to-business electric charging market.

Critical to the experience was uncovering ‘days in the life’ of fleet van drivers, like energy companies - by riding with them, exploring the layout of their vans, and listening to their priorities.

Working with a partner design agency, we developed a series of battery pack and van installation prototypes, a roadside battery collection hub, and a digital experience for overnight charging.

Developing a brand and experience that tapped into modern van drivers’ lifestyles, and fleet operators’ commercial needs, the startup has now secured partnerships to develop the venture.

sustainable transport

venture, brand + service design