How can we design more useful wearable devices and experiences - that incorporate contactless payments, for our global bank partners?

As early wearable devices emerged, they were remaining a relatively niche interest, and mobile payments were slow to take off. So how might a global payments brand expand their market, by making wearable device seem more interesting to more people?

Rich led the client relationship, project brief and approach - acting as lead facilitator for client and customer co-creation sessions, project team coach, and ensuring commercial/creative delivery quality.

Customer / commercial design insight:“My tracker gives me loads of data, but I’m not sure what to do next. I’ve started wearing it less. It needs to help me achieve more.”

• Co-creation service design process with existing / non wearable users

• Shortlisted 5 new customer and commercial model concepts

• Commercial/operational assessment - wearable payment options

• Illustrated proposition showcase: insights, concepts, models