How could we use customer spend data insight capabilities (covering 1 in 3 UK transactions), to offer new commercial services to businesses? 

Rich led the project with a joint research, business design and client team - facilitating design workshops with business sales and marketing colleagues.

We reviewed ideas for business-to-business ‘big data’ services, pinpointed business customer persona insights and needs, devised a suite of new potential products, illustrated  business customer concepts with sales journeys, and proposed business models with new operational capabilities.

Having struggled to defined credible new opportunities in the past, the business-to-business sales teams had prototype concepts that they could believe in, and develop as real products with clients.